Dec 22, 2015

'Star Wars' themed campaign urges drivers to buckle up

If you see a sign saying "May the Force be with You" or "Avoid the Dark Side, Buckle Up," you're probably not in a galaxy far, far away but on a Wyoming highway.

Expect to see "Star Wars" themed safety messages on highways across the Cowboy State this holiday season.

Images courtesy WyDOT
Sponsored by the Wyoming Seat Belt Coalition, the digital messages encourage drivers to buckle up during the upcoming busy Christmas and New Year's Day travel periods in Wyoming.

The seat belt messages running on Wyoming Department of Transportation digital message signs across Wyoming include:
  • "Be a Rebel, Not a Clone. Buckle Up."
  • "Avoid the Dark Side. Buckle Up."
  • "The Force is Strong with You. Buckle Up."
  •  "May the Force be with You. Buckle Up."
The messages began running on Wyoming digital signs Monday, and will continue to run for at least a week. The four messages will rotate on each digital sign every six hours.

The traffic safety messaging effort will continue statewide, weather permitting. WyDOT said the messaging will be suspended if winter weather conditions warrant a return to alerts for weather or road conditions.

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